Marketing Tips on how tin Increase Attendance in Your Conference
Are you in the process of organizing a seminar? The truth is that this article has been designed to meet your needs. The biggest challenge there is in organizing a conference is ascertaining attendance. In line with this concern, you find conference marketing teams being set up. When the actual day comes around, we find that the number of people in attendance doesn’t meet the set standard. A majority of organizers will read the situation as people lacking interest rather than analyze their marketing techniques. The most important bit in marketing is the efficiency rather than the quantity. You have to question the marketing strategies used. Today might be your lucky day when it comes to filling that workshop you are planning for.
The first nugget of wisdom lies in timing. If you want your seminar to get good attendance, you need to get the time aspect on point. Marketing and timing are directly proportional. Most people starting promoting their workshop even months before the actual event. It becomes a case of just too early to the extent that prospective guests fill as if a century has passed as they are still waiting for the conference. The lead time is such an essential tool that you just have to get it right. To solve this problem, ensure seminar length and timing are in sync. If you are going to hold a brief conference, then start marketing get maybe 2 to 3 weeks to the actual date, and if longer then adjust the lead time to a longer period. So please, let the timing work in your favor.
Next up is to generate a list of prospective attendees who are known to be interested in the topic of discussion at the seminar. For example, it would make little sense to invite a team of engineers to a conference based wholly on medical issues. You should be in a position to contact only those you are sure to have a particular connection to the workshop and its discussions.
Then you have to handle the issue of the communication piece. Simply, analyze the communication means needed to influence the potential attendees. In some cases, emails will do just fine, you might be called upon to create an ad and see how that plays out, a registration platform on your website might be the selling point, a simple invitation might be all it takes etc. The point is simply, consider your audience’s day to day activities and find out which method might fit into that routine to better impact them.
Finally, introducing a registration fee might be a good idea. People tend to think that such charges make attendees give the seminar a wide berth. However, some research findings have found that paid conferences tend to rake in more people than free ones. Again, attendees who are willing to pay also show their seriousness and hence their interest in the seminar. Nonetheless, free events may still win the day in some scenarios, and so you should invest in understanding the audience.